Comments on: Could UPS Have the Worst Tagline Ever?

By: - Raven Design

- Raven Design — Thu, 01 Dec 2011 20:44:57 +0000

[...] 2011June 2011May 2011April 2011March 2011February 2011January 2011 We always knew UPS had the worst tagline.“Synchronizing the world of Commerce”Al Ries said it was…Vague Sounds like it was [...]

By: Ashley Ann Eubanks

Ashley Ann Eubanks — Thu, 02 Jun 2011 00:06:08 +0000

I just had to comment that I really laughed aloud at Anonymous March 6, 2010′s comment.

By: Design babe Brisbane

Design babe Brisbane — Mon, 05 Jul 2010 04:24:57 +0000

they do lots of different things, they are great

By: Anonymous

Anonymous — Sat, 06 Mar 2010 10:43:03 +0000

I guess “we synch world commerce” wouldn’t make it, especially on UPS ships.

By: Tungsten

Tungsten — Thu, 16 Jul 2009 21:41:46 +0000

This sounds more like a mission statement than a good tagline. There’s a difference between being accurate/descriptive and being inspiring/motivational. The tagline is meant to capture the essence of the brand. So I would agree that this doesn’t posses the “wow” factor like Nike’s “Just Do It” or the old “Coke Adds Life.”

By: Trademark Law Blogger

Trademark Law Blogger — Sat, 11 Jul 2009 10:53:50 +0000

>>it’s showing that they are prepared to help businesses move forward in this negative economy.

Then I’d suggest using the word “VALUE”….or “working harder or you”. “Synchronizing commerce” is a long way from helping business advance.

>>UPS does a lot more than deliver parcels.

I wish their tagline could explain this in tangible language.

The Fed, FTC, or electronic funds transfers might “synchronize commerce” — UPS still seems to deliver goods efficiently.

By: Will

Will — Wed, 08 Jul 2009 03:04:07 +0000

Sounds like a good title to me…it’s showing that they are prepared to help businesses move forward in this negative economy.

By: UPSer

UPSer — Wed, 08 Jul 2009 01:15:34 +0000

UPS does a lot more than deliver parcels. You would be surprised.