January 28, 2009

Being Obama: Products Rip Off the Obama Mystique

January 28th 2009

We’ve discussed how Brand Obama has been open to being appropriated by its supporters. Now other brands are jumping into what might be called the “O-conomy.” Here are some products drawing on Obama’s brand equity. In a Plea for Relevancy, Pepsi Steals Obama’s Logo Business Week‘s David Kiley writes, “This is a special time in America—difficult […]