Godzilla’s IP Team: Nothing Generic About This Monster
December 10th 2008
And speaking of dinosaurs… Apparently, Godzilla isn’t just a monster; he’s the mascot for Japanese intellectual property lawyers! In a very interesting article in Wired, David Kravets describes the extent the legal team at Toho Co. Ltd will go to protect the name ‘Godzilla.’ Toho has gone after Honda, a Napa Valley vineyard who produced […]

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.