How a Blogger Got Into Parliament in Malaysia
Jeff Ooi gained notoriety by writing a daily Malaysian political blog. Like a lot of bloggers, he poured hours of personal time into it every day. Along the way, he exposed corruption and found a voice for demanding more competent government. Last March he posted a banner ad on his site: “Get a Blogger Into Parliment.” Eleven days later, his campaign began with $25,000 in donations. The Christian Science Monitor wrote a great feature about his election, and how new media has opened up Malaysia’s political process to new energy and ideas. Many politicians today have blogs, but this is another case in which social media is driving political change.

The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
Comments are closed.