August 6th 2008
Search pundit Danny Sullivan often jokes that he remembers when “Google used to be a search engine.” They’ve become an advertising business, a cell-phone operating system maker, a blog platform, and now a venture capital firm. But at their core, Google is about search. And Knol, their “answer to Wikipedia,” creates a screaming conflict of […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.