July 20th 2008
About twenty years ago. I was fortunate to study the social psychology theory of Lay Epistemology with a student of its developer, Arie Kruglanski. Thirty or so social media experts joined me for a discussion at Podcamp, taking place at Harvard Medical School, to introduce this remarkably durable theory as one way to assess and plan influential marketing communications. […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.