Are We Not Litigants? We Are Devo.
There’s an Internet rumor circulating that Devo is suing McDonald’s for using their unique appearance in an American Idol co-branded Happy Meal.
Devo bass player Gerald Casale fueled the rumor by providing this compelling quote: “We don’t like McDonald’s, and we don’t like American Idol, so we’re doubly offended.”
But in fact-checking the story I was unable to find the case actually filed in any US court. Apparently Mickey D’s settled quickly with the band, who released a statement:
Please be advised that the story about a civil action by Devo against McDonald’s is a rumor and is completely false. No lawsuit has been filed and no litigation is pending. Any issue with the McDonald’s “New Wave Nigel” promotion has been amicably resolved on mutually agreeable terms.
Even though they won’t be in court, you can still see Devo perform “Whip It”. They are non-degradable by time, just like the tiny plastic happy meal men who bear their trademark image.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
2 Responses to "Are We Not Litigants? We Are Devo."
March 16, 2010
[…] Update: For those interested, take a look at Dave’s write-up on the Devo issue here […]
February 4, 2011
[…] Update: For those interested, take a look at Dave’s write-up on the Devo issue here […]