July 4th 2008
In its $1 billion copyright lawsuit, Viacom sought to force Google to turn over what many would consider to be trade secrets and private user records as part of discovery. Yesterday, US District Judge Louis L. Stanton agreed with Google that requiring it to disclose its search algorithms would unnecessarily put its trade secrets at […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.