June 30th 2008
China’s announcement that it is not preparing to investigate Microsoft seems more like a warning shot than reassurance. Hats off to Computerworld’s Preston Gralla, who points out the strangeness of communist governments complaining about monopolies. Hypocrisy and gamesmanship are likely to be reoccuring themes in the two giants’ relationship.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.