May 22nd 2008
A U.S. District Judge in Los Angeles has ruled that “spam king” Sanford Wallace and his accomplice Walter Rines are liable to pay MySpace $230 million in damages. This is significant both for the verdict’s size, and because the spam happened entirely within MySpace rather than through traditional ISP based email.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.