March 26th 2008
The cable company Comcast is experimenting with a new cable set-top box that uses a camera and recognition techniques to see who is in the room, bring up their “viewer profile,” and tailor ads to them. Although Winston Smith would shudder, the Department of Homeland Security is probably giddy with excitement. Gerard Kunkel, Senior VP […]
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.