It was fantastic being with over 800 email marketers in Miami last week. They’ve posted some kind words on my talk about B2B email (see point #9 of their event wrap-up). We endured several hours of Florida’s massive power blackout, which resulted in intimate presentations in dim rooms, and the occasional impulse to gather around battery powered laptops to sing Kumbaya. Thanks guys.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.