Back in October, before the Rockies met the Sox, someone in the Rockies’ business office thought they should try to trademark their fans’ cheer. We discussed this both as a misuse of trademark and as disrespectful of their own fans’ enthusiasm. Now The Onion has weighed in with parody news coverage on this burning trademark issue.
The future of digital experiences will be built by strategists who grasp the full array of emerging business, social, and technical models. Specialties in user experience, branding, application design, and data science are laying the foundation for richer user experiences and business models breakthrough products and revenue based marketing.
UsefulArts is a soapbox to discuss the front line of digital experience, and the agencies and platforms that enable it. Digital business needs a cadre of leaders who can connect c-level enterprise thinking with the ways these new interaction models can help organizations to matter more to their most important stakeholders.